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Home Lifestyle blogger resources How to Create the Perfect Pin for Food Bloggers

How to Create the Perfect Pin for Food Bloggers

Posted:9/18/16
Updated:10/14/16

How to create the perfect pin for food bloggers! I’m sharing an easy-to-follow guide for how you can create eye-catching recipe pins for Pinterest.

How to Create the Perfect Pin for Food Bloggers. || step-by-step guide with tips and tricks! this recipe

 

If you’re ready to use Photoshop to create the perfect pin for your food blog, I’m here to help!

I’ve been asked quite a bit from fellow food blogging peeps how I create my “pins”, the images used for saving recipes on Pinterest. Creating a pin for recipes on my blog is actually one of my favorite parts of the blogging process… Playing with fonts, text placement, color, photo selection. If I am being honest, I often find myself spending a little too much time getting caught up in designing them.

But if you have no idea where to start on how to achieve an amazing pin, starting the process can be a bit overwhelming. I’ll be breaking down my process on how to create the perfect pin for food bloggers, using Photoshop.

Why Photoshop? Because you have much more control over the photos used within the pin image. Often times if you use the exact same image uploaded into your blog post, that same image can look dull when used in a pin, especially on the mobile app. In Photoshop you can brighten up the photo, highlight certain areas of the food, sharpen the image, etc. which will translate to a brighter photo/pin and capture your reader’s attention while they’re scrolling through Pinterest.

So I am showing you my process on how I create my pins. This is what works for me. Test and play around with it to find your process, fonts, colors, etc. My background is in Illustrator, so for the Photoshop experts out there, I am sure I could be doing things backwards, sideways, etc. My hopes for this post is to reach those that need somewhere to start, and make the process of creating pins easy and fun!

Note: you will need a basic understanding of Photoshop in order to follow along in this post. We are also talking about developing pins specifically for food blogs, however some of the same principles will apply for other blog niches.

So let’s get to work!

A step-by-step guide on creating the perfect pin! [ for food bloggers ]

Click To Tweet

 

Make your canvas

step-by-step for how to create the perfect pin for food bloggers! First you have to make your canvas the right size.

Create a new file and select your pixel size, 736  x 2061 (ideal minimum width and max height for mobile viewing. You can make the canvas longer if you’d like, but it will get cut off when on Pinterest mobile).

 

Make center rectangle

This post shows you how to create the perfect pin for food bloggers.

In the center of the pin image, create rectangle. This is where your recipe title will go. You can add a border by selecting a color from your image, use a background color, etc.

 

Select & place photos

How to Create the Perfect Pin for Food Bloggers... step-by-step helpful guide with tips and tricks!

I typically will select a close-up image of the recipe for the top image, and an alternate view of the recipe for bottom image. Of course these are not set rules. Sometimes the opposite placement works. Or sometimes even two different close up angles will work. Use your best judgement on what will work for your individual recipe.

Make sure the photos you copy over are at least 736 pixels wide (to match the size of your canvas). I like to bring over a little bigger, say 740-800 pixels wide, and then scale down or zoom in as necessary.

How to Create the Perfect Pin for Food Bloggers. || Select two different angles of your recipe photo to create the perfect pin for your food blog.

 

Add recipe title

How to Create the Perfect Pin for Food Bloggers || mix & match fonts, sizes, colors, etc. to create an engaging pin!

Add the title of your recipe post into the center rectangle. I like to add a new layer for each section of the title so you have more control over manipulating the fonts, color and size of the text. You can also make each word the same text/color/size. Play around with it and see what you think looks best for your style.

 

How to Select Font Colors

How to Create the Perfect Pin for Food Bloggers || Use the eyedropper tool to select a color from your food photo. Use that for one of the text colors!

Highlight the text you want to change the color of, and click on the colored square box (circled in red up top). This will open up the box you see showing the shades of blue “Color Picker (Text Color)”. Use the eyedropper to hover over the image and select a color in the image you’d like to use for the text color. Click around the image until you find a shade that you like. You can do this for each set of words for the title to compliment the pictures. Of course you can also stick with just one color for each part of the title. Again, play around to develop your style and have fun with it!

Save your Pin

How to Create the Perfect Pin || Save your pin as a JPEG or PNG

All that’s left to do is save your pin as a JPEG, or you can also save as PNG. Make sure the quality is high enough and you’re saving as RGB (which your file should already be in RGB color mode from creating the canvas).

Once you’ve created your pin, you can either upload the image into your post OR you can upload it right into Pinterest. Personally, I’ve been going the route of uploading directly to Pinterest to save some space on my website and page load time. But that’s personal preference. Do what works for you!

 

Ready to take your Pinterest game up a notch?

Click To Tweet

 

So do you feel ready to create the perfect pin for your food blog now?

Food blogger friends that aren’t using Photshop to create pins yet, was that helpful? I’d love to hear from you!

 

Oh, and if you’re looking for the granola recipe, here you go 🙂

Triple Chocolate Coconut Granola (with added protein for the perfect filling snack)

 

 

 

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About Ashley

"Ashley Walterhouse is the founder of Fit Mitten Kitchen, based in the Greater Lansing Area of Michigan, AKA “the Mitten.” Ashley grew up as a picky eater but later discovered that eating healthy was actually easy and fun. She started FMK in 2015 as a way to share her newfound love of developing healthier recipes for all to enjoy."

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Reader Interactions

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  1. Megan @ Skinny Fitalicious says

    9/18/2016 at 8:10 am

    Nice tutorial? I’ve actually been thinking about hiding my pins in the code but haven’t decided yet if that’s the route to take or not.

    Reply
    • Ashley says

      9/19/2016 at 7:17 am

      Thanks Megan! And yeah I’ve hid the pins a few times, but can’t decide what I like better. Or if there is a user preference…

      Reply
  2. Kerri McGrail says

    9/18/2016 at 11:32 am

    This is actually SO amazing! i love how easily you break it down into step by step instructions for people that arent super techy!

    Reply
    • Ashley says

      9/19/2016 at 7:34 am

      Thank you so much for the positive feedback Kerri!

      Reply
  3. Deborah @ Confessions of a mother runner says

    9/18/2016 at 3:35 pm

    Thanks for the tips! I usually use Canva for my pins. Do you think you can do the same with canva?

    Reply
    • Ashley says

      9/19/2016 at 7:15 am

      Ooh I’ve never used Canva so I’m unfamiliar with how that program works, but I am sure you could try something similar? Sorry I couldn’t be of more help, Deborah!

      Reply
  4. Christine says

    9/21/2016 at 8:40 am

    Thanks for the great tips! I just started playing around with Photoshop, and it definitely does not come naturally to me… so this is so helpful!

    Reply
    • Ashley says

      9/22/2016 at 3:58 pm

      Oh I am so glad Christine! Let me know if you ever have specific questions and I’ll see if I can help 🙂

      Reply
  5. Supriya Kutty says

    12/7/2017 at 5:20 am

    Perfect blog, I must say. I appreciate you for your photoshop knowledge. Actually, you are adding extra taste and texture to my recipe. Thanks, for these great tips. My viewer will fall in love with these.I surely use your tips and tricks on my blog. This is a really informative blog.

    Reply
  6. Jennifer says

    8/6/2018 at 6:36 pm

    Thank you. I’ve been looking for a tutorial like this for two days. Seriously. I must have been googling the wrong words.

    Reply

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